Sci-Fi Fantasy is an independent skateboard and apparel brand founded in 2017 by professional skateboarder and photographer Jerry Hsu. Known for its minimalist aesthetic, cryptic graphics, and futuristic themes, the brand blends skateboarding, art, photography, and streetwear into a unique creative vision. Rather than relying on traditional marketing, Sci-Fi Fantasy built a cult following through limited releases, intriguing social media content, and a strong sense of authenticity. The company remains independently owned, allowing Hsu to maintain full creative control. Today, Sci-Fi Fantasy is respected worldwide for its distinctive style, high-quality products, and influential presence in skateboarding culture.