Stüssy is one of the archetypical streetwear brands to ever emerge. Started by Shawn Stüssy in the early 1980s, he used to make his own surfboards and simply started to scrawl his name on the top of the board. His signature Stüssy logo soon found its way to a tee shirt and cap and from here Stussy was born.

It was quickly picked up by surfers and skateboarders across California and then took to subcultures of punk and hip-hop that were emerging around the late 80s and early 90s in both Los Angeles and New York City. This is where the term streetwear was also born.